If your business is not on the internet, then your business will be out of business. – Bill Gates.
Today, with the development of internet, it is extremely easy to start your own business. Throughout history there has never been an easier or better time to start your own business than there is today. With the development and growth of social media everyone is connected together regardless of their income status or geography. You now have the ability to share your skills and connect with people all over the world for free. And for those looking to build an online business it’s extremely inexpensive and very easy to get started.
But why should you start an internet based business or take your physical business online?
Internet is a perfect venue for business – In order to make a sale you need visitors to come to your shop. On the Internet, your shop could be only a click away from your prospective customers. With proper marketing your Internet storefront can have more buyers than you ever can get in a physical shop.
Global access and ability to do business 24 hours – The biggest advantage of online shops are that they are open 24 hours a day year round. Online business also provides access all over the world. By creating an Internet store, you have the ability to maintain a virtual retail shop that never closes, affording you the possibility of literally making money in your sleep.
- Cost effective – Perhaps the biggest advantage of using the Internet for business is its cost effectiveness. Opening and maintaining an online store costs a fraction of the budget required to open a physical shop. Advertising online is less expensive than in traditional media, and it allows business owners to reach a more targeted demographic. The Internet also allows business to be conducted without expensive travel. In the retail industry, for example, a shop owner can browse and purchase goods for resale from suppliers around the globe without having to leave the comfort of his computer desk.
- Better relationship with the customers – Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them.
- You can shape your brand – Today’s consumers are sharper than ever. Nine times out of ten they are likely to do some online research before they consider buying from or choosing your service. With that said, your website can serve as a main source of info and confidence for your potential customers. You are in total control and all of your text, images, and more can be all aligned with your brand. You can even take it a step further by allowing site visitors and customers to leave their positive feedback directly on your site by adding an interactive testimonial app. If you don’t have a ‘brand’ yet, a website is the perfect platform to start building one.
The advent of the Internet has in many ways leveled the playing field for small businesses to compete with major corporations. The Internet has allowed fledgling businesses to increase both visibility and revenue, reaching a potential customer population never before seen in history. An owner who understands the benefits of utilizing the Internet when conducting business and applies the practices can maximize the potential of his organization. If you need help setting your business online, you can contact us at Globbering.
Globbering is a global innovation firm, providing E-Commerce services. We excel in Digital Marketing, Online Promotion and Brand Management. Our services also include Website & Software Development customised to your business needs.
Globbering provides all the services a business requires to get started up online. Whether you want to start a new venture entirely on the web, or just want to reach more customers through the internet, we offer everything you need from strategy to execution.